Johnson’s ® is a company name that is familiar to most people, especially parents who care about their babies skin. It’s a brand with products that have certainly stood the test of time and become trusted by mums, dads, caregivers, nurses, midwives, just to name a few. In actual fact, Johnson’s® has been setting the global standards in baby skin care for over 120 years. That’s why it’s so familiar and is continually used in so many hospitals and households today.
Last week Boo (5 months old at the time) and I were given the opportunity to fly up to Sydney and attend a Johnson’s® ‘So Much More’ event. I wasn’t exactly sure what to expect, but I was eager to attend and listen to the selection of experts who were going to be speaking and be available to answer my questions.
Having survived flying with a young baby, Boo and I entered the event together and I was wonderfully engulfed by the fragrance that only the Johnson’s® products give. I instantly felt a sense of calm and familiarity. I was reminded back to my childhood where making bubble beards with my sisters in the bath created such wonderful memories.
Wandering around the various stations set up around the room, it became very clear that Johnson’s® wasn’t pushing products here, they were actually emphasising a message. It was the importance of giving babies a multi-sensorial experience that will lead them to be happy and have healthy development, something I couldn’t agree more with. The various stations set up around the room gave us a hands on experience to demonstrate this approach.
But what does it mean to give our babies a multi-sensory experience? I learnt on the day, amongst other things, it is actually about taking the time out to give our baby a sensory experience that uses their sense of smell and to connect with them on a deeper level through skin to skin contact. Bath time comes to mind as the perfect opportunity to do this. Their #somuchmore campaign focuses on encouraging us as parents and loving caregivers to have more bonding time, more sensory stimulation and more healthy development so that everyday moments can mean so much more. This might be achieved through baby massage, scented candles or adding some bubbles to bath water.
Scott Beaudry, who is the director of R&D baby care at Johnson’s® for Asia Pacific, was available for interviewing on the day. He explained to me that they aren’t a company just about selling baby care products, they are about the care of babies, which is exactly what this event demonstrated to me.
Did you know that by 3 years of age, 85% of a child’s brain is fully developed? Isn’t that just incredible! So that means that every experience leading up to that time actually helps to shape a baby’s brain. Johnson’s® is acutely aware of this and this is why they want to encourage all parents to use quality, well tested baby care products that will allow you to give your baby a multi-sensory experience (which they can learn from, feel a sense of calm and relaxation) while increasing the connection and bond between them and their parent.
I know that since attending this event I have made a more conscious effort to slow down our bath time routine and use my Johnson’s® products in a way that gives my children a multi-sensory experience. I’ve found that just by taking a little bit more time, Possum and Boo are relaxed and better prepared for a good night sleep. I hope you’re encouraged to follow my lead.
How could you better provide a multi-sensory experience for your children?
This is a sponsored by Johnson’s ® and Nuffnang.